Jyothy Laboratories Ltd.

Jyothy Laboratories (JLL) was started by M P Ramachandran as a proprietary concern in 1983 manufacturing and marketing a single fabric care product Ujala
Jyothy Laboratories (JLL) was started by M P Ramachandran as a proprietary concern in 1983 manufacturing and marketing a single fabric care product Ujala

The company owns 21 manufacturing facilities located in 14 locations – Trichur, Wynad, Roorkee, Pondicherry, Chennai, Hyderabad, Bhubaneshwar, Bankura, Guwahati, Baddi, Silvassa, Salem, Jammu and Pithampur. The company’s manufacturing plants are ISO 9001 and ISO 1400 certified for its quality manufacturing.It has employee strength of 3,500 people.

The company operates 40 depots to service customer requirements. Jyothy has a team of 1,500 marketing personnel and a marketing network of 2,500 distributors.

The company has a pan–India presence with a reach to over 750,000 Indian households. The company exports its products to 14 countries that include Sri Lanka, Bangladesh, Mauritius, Malaysia, UAE, Hong Kong and Saudi Arabia.

Jyothy Laboratories (JLL) was started by M P Ramachandran as a proprietary concern in 1983 manufacturing and marketing a single fabric care product Ujala

Today Jyothy Laboratories is a multi–product company owning brands like Ujala, Maxo, Exo, Jeeva and Maya. The company has diversified its operationa in area of fabric care, household insecticide, incense candles and personal care.

Jyothy Laboratories owes its genesis to an unflinching faith in the power of innovation. This urge to innovate has found expression in every product category, brand and operation of the organization.

The company’s research and development facility focuses in area of new formulations, creating cost effective processes and new product offering.

Business area

Fabric Care– The company produces clothes whitening solutions, washing powder and starch solutions. JLL markets these products under the brand name Ujala.

Household Insecticide– The company manufactures and markets the products under the brand name Maxo.

JIL also manufactures utensil cleansers and markets it under Exo. The company produces incense sticks and markets it under Maya. It also into the soap segment and has created a brand –– Jeeva.

Allied businesses

It has formed a joint venture with CCL Products (India) for marketing and distribution of coffee under the “Continental Speciale” brand.

The company has entered into an agreement with Godrej Tea to distribute its Godrej Tea brand in India. 

It has also formed a joint venture with Balaji Telebrands to manufacture and market incense sticks and candles

Milestones

1983– Jyothy Laboratories was started by M P Ramachandran as a proprietary concern in Kerala. Ujala was launched.

1984– Ujala was sold door to door by team of six sales people in the Trichur and Malappuram districts of Kerala.

1986– Jyothy Laboratories releases its first print advertisement in the Kerala–based Mathrubhoomi newspaper.

1987–It also entered in the market of Tamil Nadu.

1992– The company set up factory located at Chennai to manufacture Ujala.

The same year the company was incorporated.

1994– The company set up a plant In Pondicherry.

1995– The company launched Nebula, an oil–based antibacterial washing soap in Kerala

1997– Jyothy Laboratories launches Ujala all over India.

2000– The company launched Maxo (mosquito repellent) in West Bengal. It also launched Exo (antibacterial dish wash bar) in Kerala, Karnataka, Tamil Nadu and Andhra Pradesh.

2001– The company forayed into manufacturing of incense stick business and launched Maya.

2002– JLL acquired Sri Sai Homecare, which has a mosquito coil production facility in Hyderabad.

The company launched Jeeva Ayurvedic Soap

2005– Jyothy launched Xo Liquid and Ujala Stiff and Shine in South India.

2007– The company entered into deed of assignment of trademark and copyright for the More Light and Ruby brands.

2008– JIL launched Ujala Stiff & Shine all over India.

2010 – Jyothy Laboratories Ltd launches multi–insect repellent in technological association with DRDO””
2011 –  DRDO (Ministry of Defence) ties up with Jyothy Laboratories Ltd to fight insect menace
2012 – Jyothy Labs – Henkel India Ltd to merge with Jyothy Laboratories Ltd.

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